I love Rajinikanth – he is a great success story that
teaches us valuable skills. He worked as a carpenter, coolie and ticket
collector before becoming one of the World’s biggest known stars with a massive
fan following.
I am inspired to write this especially since I will be
speaking at Manifest – The Founder’s Summit on The Secret Teachings of The Goddess of Wealth and The Goddess of Knowledge
on 30th July 2016 at 10 am at TAJ Vivanta, New Delhi, where
business founders, entrepreneurs and
change makers from all over will be coming. I look forward to seeing you too!
Things Every Startup,
Business and Founder Can Learn From Rajinikanth are:
He Understands
His Customer
He knows what his fans want and treats
them with utmost respect. His fans are truly his customers and he is known not
to endorse any brand, no matter how much money is offered to him. By doing this,
his fans automatically hold him up to a higher pedestal and higher standards. He
doesn’t work for any brand – but for his fans.
Every business should understand and
respect their customer. Never do anything that will harm the interest of the
customer – no matter how tempting the short term gains.
He Surprises
People
He returns money to distributors when
his films don’t do well. While the distributors didn’t expect this, he
surprised them positively with this act. This ensured his trust and brand value
increased not just amongst other distributors but also amongst fans.
Every time your business faces a
challenge – use it as an opportunity to surprise people positively. The simple
act of replacing a bad product or service can mean incredible goodwill and
higher long term profits.
He Values Time
He is known to reach shoots before time
and never makes anyone wait. He values not only his time – but the time of
everyone around him. This automatically makes others respect him and his time
even more.
Every business should value their own
time as well as the time of their customers and employees. Make sure people
calling your call center aren’t waiting for ages and make sure people don’t
waste time. Eventually people stop going to people who waste time.
He Is Spiritual
He Is Spiritual
He started acting at a very young age and
got great exposure when he started acting in plays at the Ramakrishna Math
where he learnt and read about spirituality, the Vedas and the Geeta. This
ensured he not only worked on his acting, but also got a sense of balance to be
prepared for greater things.
Every business and human being will face
ups and downs. There will be challenges and the best way to handle these is to
keep a balanced mind. Spirituality and meditation are all great tools for
bringing this inner peace and balance without which we cannot succeed.
He Is Modest
He is one of the largest global stars
with a brand value that is hard to imagine, and yet he is incredibly modest
with everyone. People on his sets, irrespective of who they are, praise his
modesty and humility.
No matter how successful you or your company
is, be modest and keep learning. Once you become arrogant and stop learning,
there will be a million others waiting to overtake you. There are countless
companies that lost out on growth and customers because they became arrogant.
4 comments:
Beautiful post! Long live Rajini Sir!!!
I didn't know that he worked as a coolie also. Great story and inspiring. Would love to come to Manifest but not in Delhi. When are you coming to Bangalore Yogesh?
Excellent to know about Manifest and Rajni!
- AD
Great to know about this and very nice to see the line up at Manifest!
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